Kofa,
a brand identity for Ghana’s electric motor vehicle initiative
KOFA
Identity and Art Direction, 2021
Kofa was established to re-engineer how people access energy. They on a mission to create an affordable, sustainable and customer driven electricity network. Starting with electric motorcycles, powered by their advanced battery network, Kofa are transitioning mobility away from fossil fuels.
We developed a scaleable identity system, with a strong identifiable logotype that pairs with a bold icon, made up of 4 seperate rings intersecting with a square, creating a star, representing aspiration and motivation. Each of the 4 quarter rings represent the companies core values;
Care - Safety, customer focused, urbanization
Radical - Imaginative, avant garde, agile, tenacious, risk takers
Connected - Tech Led, open minded, information hungry
Equality - Impact drived, human, sustainable, team focussed, accessible
StudioThinkTank, Concept & Design
Old Earth Design, Additional Design
Identity and Art Direction, 2021
Kofa was established to re-engineer how people access energy. They on a mission to create an affordable, sustainable and customer driven electricity network. Starting with electric motorcycles, powered by their advanced battery network, Kofa are transitioning mobility away from fossil fuels.
We developed a scaleable identity system, with a strong identifiable logotype that pairs with a bold icon, made up of 4 seperate rings intersecting with a square, creating a star, representing aspiration and motivation. Each of the 4 quarter rings represent the companies core values;
Care - Safety, customer focused, urbanization
Radical - Imaginative, avant garde, agile, tenacious, risk takers
Connected - Tech Led, open minded, information hungry
Equality - Impact drived, human, sustainable, team focussed, accessible
The icon was inspired by the symmetry of the modernist architecture in Accra, Ghana, where Kofa is based.
StudioThinkTank, Concept & Design
Old Earth Design, Additional Design
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