The Art Gallery of Western Australia
Re-imagining a contemporary gallery
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AGWA
The Art Gallery of Western Australia
Creative Direction, Identity, Design (2021)
At a time of misinformation, distrust of expertise and increased social division, the role of the State Gallery has never been so critical. Moving beyond prestige and academic rigour, we helped the gallery to unite behind progressive principles. Beautifully brutal became the watchwords for an institution committed to inspire creative thought, learn, progress and prosper. We looked outside of the box to position the gallery as a venue for art first. The identity had to be rigid in its structure to allow the art, and the artists to take center stage.
StudioThinktank - Identity, Concept & Design
Ian Strange - Guest Artistic Director (AGWA)
Stanislava Pinchuk - Strategy
Old Earth Design, Bec Stawell Wilson - Additional Design
Emma Pegrum - Creative Producer/Writer/Story Director
Dominic Pearce - Video Direction / Cinematography
The Art Gallery of Western Australia
Creative Direction, Identity, Design (2021)
At a time of misinformation, distrust of expertise and increased social division, the role of the State Gallery has never been so critical. Moving beyond prestige and academic rigour, we helped the gallery to unite behind progressive principles. Beautifully brutal became the watchwords for an institution committed to inspire creative thought, learn, progress and prosper. We looked outside of the box to position the gallery as a venue for art first. The identity had to be rigid in its structure to allow the art, and the artists to take center stage.
A cohesive brand identity is critical to communicating value, and central to the new AGWA communicating the importance and value of art, culture and the state collection.
The new AGWA is an iconic and bold, high value brand, allowing the gallery to speak with a single, confident and cohesive voice through every public facing execution, and one that allows the brand to stand with the worlds most celebrated museums. This creates a cohesive look, feel, and visual language for the gallery with applications across areas such as the front desk, exhibition design, retail, marketing, publications, documentaries, billboards, t-shirts, totes, invitations, digital content, social platforms, collaborations, and events.
StudioThinktank - Identity, Concept & Design
Ian Strange - Guest Artistic Director (AGWA)
Stanislava Pinchuk - Strategy
Old Earth Design, Bec Stawell Wilson - Additional Design
Emma Pegrum - Creative Producer/Writer/Story Director
Dominic Pearce - Video Direction / Cinematography
![THE ART GALLERY OF WESTERN AUSTRALIA](https://freight.cargo.site/t/original/i/ed8a4c330721f19cdaf1ec0d3b9190213206d2c1d200adbd6498727aebb8bcc7/agwaSign.jpg)
The Art Gallery of Western Australia
Identity
![LABRINTH]()
Labrinth
Identity, Direction![KOFA](https://freight.cargo.site/t/original/i/bdc8fcb925f1cb56f7f08a008938b2acbe38eb2a1df524149d2a19c1d38ed910/KOFA.jpg)
Kofa
Identity, Direction![ROAM FESTIVAL](https://freight.cargo.site/t/original/i/030e8767fdd8bb610374c748b2269ec5917d3c61db7696ca81ae8096176f9b01/ROAMTITLE.jpg)
Roam Festival
Identity, Direction![ORIGIN FESTIVAL 2016](https://freight.cargo.site/t/original/i/c861dc8c67b2b1f6ad976653396f5eecaf46b5d15d04792b5b5bf63fc55e9637/WALL.jpg)
Origin Festival 2016
Identity, Direction![SHOCKONE FOLLOW ME](https://freight.cargo.site/t/original/i/ab364842eb803f8a658d67e66840a69c8603d4cf5e4ba2dd0c14924508fcb7cd/Pill_Image.jpg)
ShockOne, Follow Me
Identity, Direction, Motion![STREETX](https://freight.cargo.site/t/original/i/227875abae65722edc70948d3df861cd6361d3e752b400605c6ee60106a797ce/69494620_193394058330722_7880208194390645417_n.jpg)
StreetX
Identity![ZHU & THE BLOODY BEETROOTS](https://freight.cargo.site/t/original/i/9585f35d41b41a87ef95ffaf1e0b60c35a274e193e98e6ac31b72d222ab6e7f7/Untitled-1.jpg)
ZHU + The Bloody Beetroots
Art Direction, Motion![A DARK MACHINE](https://freight.cargo.site/t/original/i/38e09b673b2a250fb0901589c3a15c0bb4dc6f89df20884070dd078eebd17f35/inner2.jpg)
ShockOne, A Dark Machine
Identity, Direction![PALACE ARCADE](https://freight.cargo.site/t/original/i/2e78ddffe9af6d6b84ce0750f42176f2a4f0775fdc885983b3d4332dc40378b2/PALACECOVER.jpg)
Palace Arcade
Identity![SHOCKONE HARDWIRED](https://freight.cargo.site/t/original/i/2581e1a96c992ea80052b13046724d3e79201987359b1637616b81c0c6984a64/6bzkGc24.jpeg)
ShockOne, Hardwired
Art Direction, Motion![THE BLOODY BEETROOTS](https://freight.cargo.site/t/original/i/3055c0a080474a3f6d2d834ff668be0ed7a1bc8aa2fd5527b71163828f915864/7.jpg)
The Bloody Beetroots
Identity![SET30 STUDIO](https://freight.cargo.site/t/original/i/0c7216a42cf430519481e030ceae0fee8ab838cd06cd87d3bcdc8d748989ee79/SHOTBYTHOM-6435.jpg)
Set30 Studio
Identity![VARIOUS](https://freight.cargo.site/t/original/i/280b1609ba561e6c385e78168c5833644818f53045dc63d6cefae6c058d0f206/higher.jpg)