The Art Gallery of Western Australia
Re-imagining a contemporary gallery
AGWA
The Art Gallery of Western Australia
Creative Direction, Identity, Design (2021)
At a time of misinformation, distrust of expertise and increased social division, the role of the State Gallery has never been so critical. Moving beyond prestige and academic rigour, we helped the gallery to unite behind progressive principles. Beautifully brutal became the watchwords for an institution committed to inspire creative thought, learn, progress and prosper. We looked outside of the box to position the gallery as a venue for art first. The identity had to be rigid in its structure to allow the art, and the artists to take center stage.
StudioThinktank - Identity, Concept & Design
Ian Strange - Guest Artistic Director (AGWA)
Stanislava Pinchuk - Strategy
Old Earth Design, Bec Stawell Wilson - Additional Design
Emma Pegrum - Creative Producer/Writer/Story Director
Dominic Pearce - Video Direction / Cinematography
The Art Gallery of Western Australia
Creative Direction, Identity, Design (2021)
At a time of misinformation, distrust of expertise and increased social division, the role of the State Gallery has never been so critical. Moving beyond prestige and academic rigour, we helped the gallery to unite behind progressive principles. Beautifully brutal became the watchwords for an institution committed to inspire creative thought, learn, progress and prosper. We looked outside of the box to position the gallery as a venue for art first. The identity had to be rigid in its structure to allow the art, and the artists to take center stage.
A cohesive brand identity is critical to communicating value, and central to the new AGWA communicating the importance and value of art, culture and the state collection.
The new AGWA is an iconic and bold, high value brand, allowing the gallery to speak with a single, confident and cohesive voice through every public facing execution, and one that allows the brand to stand with the worlds most celebrated museums. This creates a cohesive look, feel, and visual language for the gallery with applications across areas such as the front desk, exhibition design, retail, marketing, publications, documentaries, billboards, t-shirts, totes, invitations, digital content, social platforms, collaborations, and events.
StudioThinktank - Identity, Concept & Design
Ian Strange - Guest Artistic Director (AGWA)
Stanislava Pinchuk - Strategy
Old Earth Design, Bec Stawell Wilson - Additional Design
Emma Pegrum - Creative Producer/Writer/Story Director
Dominic Pearce - Video Direction / Cinematography
The Art Gallery of Western Australia
Identity
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Labrinth
Identity, Direction
Kofa
Identity, Direction
Roam Festival
Identity, Direction
Origin Festival 2016
Identity, Direction
ShockOne, Follow Me
Identity, Direction, Motion
StreetX
Identity
ZHU + The Bloody Beetroots
Art Direction, Motion
ShockOne, A Dark Machine
Identity, Direction
Palace Arcade
Identity
ShockOne, Hardwired
Art Direction, Motion
The Bloody Beetroots
Identity
Set30 Studio
Identity