StudioThinktank, Work

Origin Festival 2016
Creating an identity and campaign for
the tenth anniversary of the southern
hemispheres largest new years eve festival

Origin NYE Festival 2016
Creative Direction, Identity

Art direction for the ten year anniversary of Origin NYE Festival in Perth Australia.

Thinktank created a concept taking inspiration from simulation theory, working to create a physical artifact, utilising project various lighting effects and camera techniques to make it feel like it was created in a digital 3d space.

All imagery and motion used in the campaign was completely in camera. The campaign won bronze at the 47th Media & Interactive Design Awards

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