StudioThinktank, Work
Origin Festival 2016
Creating an identity and campaign for
the tenth anniversary of the southern
hemispheres largest new years eve festival
![](https://freight.cargo.site/t/original/i/3cd66f73f3c21739b224f2e16f51a592a371b4d2ea076e0ac66b5e3591661b3d/origin.jpg)
![](https://freight.cargo.site/t/original/i/2e42b9c4224e2fcf7e2bf96d7d742fba69091ebba928198d4439a23798cf6b88/laser.jpg)
![](https://freight.cargo.site/t/original/i/c861dc8c67b2b1f6ad976653396f5eecaf46b5d15d04792b5b5bf63fc55e9637/WALL.jpg)
![](https://freight.cargo.site/t/original/i/39ad9cb3ae84dc850521fd674582cec70ca8732650c35041fbe174d072e78030/lower.jpg)
![](https://freight.cargo.site/t/original/i/1fad83f3235f80699ae80be63a997aa6442cc4c9fb419aca08f13a868c4a99dc/MERCH1.jpg)
![](https://freight.cargo.site/t/original/i/bdb382fa6c1fdaa02680135322e47e9fd592f5776af046480d14f4091c104dc9/03549_FilmingC.jpg)
![](https://freight.cargo.site/t/original/i/f2c58b8d91e4d162911e3b0196c99317b3f32d59ccd8c6bd277818ea6674f81e/03549_FilmingB.jpg)
![](https://freight.cargo.site/t/original/i/53794c0ee630e5ceaf9831bd0a56da54e3a941e796a4ede93c6d955df21c67fe/03549_FilmingA.jpg)
![](https://freight.cargo.site/t/original/i/4a2f5e2bab0625d5f55d96f02475dcbb8a6634616896028b3edcd7c312deef68/15875434_1560420423985916_3351943934011111405_o.jpg)
![](https://freight.cargo.site/t/original/i/4fe93a1773e1e37ae8d2acb0b1f06f80e66e00d8208fdde9f149a1b2e5eec3e2/15972650_1561806300513995_7287731209686842526_o.jpg)
![](https://freight.cargo.site/t/original/i/bfdc09fb3ab92201523eb837691bb479beabfda5baf1e0faa9516a7a94700d64/15972773_1561794347181857_1688268819256038348_o.jpg)
Origin NYE Festival 2016
Creative Direction, Identity
Art direction for the ten year anniversary of Origin NYE Festival in Perth Australia.
Thinktank created a concept taking inspiration from simulation theory, working to create a physical artifact, utilising project various lighting effects and camera techniques to make it feel like it was created in a digital 3d space.
All imagery and motion used in the campaign was completely in camera. The campaign won bronze at the 47th Media & Interactive Design Awards
Creative Direction, Identity
Art direction for the ten year anniversary of Origin NYE Festival in Perth Australia.
Thinktank created a concept taking inspiration from simulation theory, working to create a physical artifact, utilising project various lighting effects and camera techniques to make it feel like it was created in a digital 3d space.
All imagery and motion used in the campaign was completely in camera. The campaign won bronze at the 47th Media & Interactive Design Awards