Shockone - A Dark Machine
— Art Direction



Art direction for Warner Music Australia Pty Ltd.


Myself and Karl worked closely together throughout this album process, discussing ideas rather than aesthetics, creating a visual identity to the world he had created through the music. The cover art is the encapsulation of this world, a physical artefact of digital technology and its ability to suffocate everything it surrounds.

This record is a telling of the times, not literally, but in the pushing and pulling of the emotional landscape, the joy and the anxiety, the 0s and the 1s, it was important to find a way to capture this digitisation in the physical realm, and label it for what it ultimately is. A Dark Machine.

The packaging for this record was made out of completely physical materials, scanned and laid out to create the front and rear cover.


Team
Scott Mellor [StudioThinktank®] - Art Director













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