Realm26™
A modular identity for the Australian
lifestyle store come hair salon.
REALM26
Brand Identity, Creative direction, Strategy
[2026]
Realm 26 lands in Highgate as a hybrid of retail and ritual — part lifestyle store, part barbershop. The identity operates as a set of modern hieroglyphs, where letterforms become an artistic language. Curvature is balanced against concrete, monolithic forms, anchored in institutional typefaces drawn from civic and industrial systems.
Project by @Studiothinktank
Creative / Art Direction Scott Mellor
Graphic Design Scott Mellor & Sean Cameron