Palace Arcade

— Brand Identity 



Palace Arcade approached StudioThinktank® to create a scalable brand identity system for a series of Arcade style bars.

Art Director Scott Mellor worked closely with the owners to bring the idea to life, creating a bold 1980s inspired logotype. 

StudioThinktank® worked on the vision for the interior of the flagship bar, located on Perths busy Beaufort Street designing a 10 foot high monotype poster wall at the rear of the venue, hand painted branding elements throughout and an intricate feature wall in the basement.



The basement feature wall features iconic arcade game characters embroiled in pizza combat, with a series of neon flex signs creating motion along the wall in the form of light and colour.

The venue opened to rave reviews and has had national television coverage throughout Australia for its brilliant concept and execution.

Team
Scott Mellor [StudioThinktank®] - Art Director / Design
Michael Hartley [Pintsize Design Co] - Illustration 





L1, 68 King St
Perth WA 6000
Australia

scott@thinktankdesign.com.au

+61 414 239 484
©Thinktank Design (WA)Pty Ltd 2019