StudioThinktank, Work
Beagl™
A full scale identity for the real estate market disruptor
BEAGL
Naming, Brand Identity, Creative direction, Strategy
[2025]
Introducing Beagl — buyers agents, on your behalf. Positioned at the intersection of property and advocacy, Beagl signals a fresh approach to real estate: grounded in clarity, trust, and approachability.
Studiothinktank was engaged from the outset, leading the strategic and creative development of the name, identity, and launch framework for a startup intent on rethinking the category. With no legacy to draw from, the brand needed to feel confident from day one—credible yet youthful, professional but never remote.
The identity system was designed to be modular, allowing information to move fluidly across formats while maintaining a strong visual rhythm. Colour, typography, and layout were finely tuned to strike a precise balance—clear, charming, and unmistakably human.
In a market often defined by jargon and formality, Beagl brings a tone of voice that is both intelligent and inviting. From strategy through to rollout, Studiothinktank shaped a brand that communicates with personality and purpose—built to evolve well beyond its launch and into a fast-moving, competitive space.